Merino wool feels soft and luxurious against your skin, it's natural elasticity allows the socks to conform to every angle of the foot making it feel cosy when cycling. Merino is one of the finest of all wools, enabling us to knit a cycling specific sock that is denser but not thicker giving better heat regulating properties. Which is very important if you want warmer feet when winter riding.
Merino has a natural crimp in it that helps it trap air. Air is a fantastic insulator and provides a great buffer against the cold. Which is why we love it so much.